2025-07-21 8:35:25
On 17 April, the Yantai Municipal Government Information Office held a conference to introduce the high-quality development of the wine industry chain.2023, Yantai wine industry chain work to accelerate the breakthrough, the effectiveness of the city's high-quality development of the wine industry in the city's footsteps more steadily, ‘Yantai - let the world micro-brewed’ ‘purple scroll’ in the yellow Bohai Sea coast slowly unfolded. The purple scroll of ‘Yantai - let the world microbrew’ is unfolding on the coast of the Yellow Bohai Sea.
Industrial development capacity to a new level. 2023, Yantai City, the production of 63,000 kilolitres of wine enterprises, accounting for the proportion of the country from 31% in 2022 to 44%; Yantai production area to achieve 2.66 billion yuan of income from the main business, an increase of 8%; a substantial increase in profits, accounting for half of the country. The leading role of the head of the enterprise is more prominent, Zhangyu's revenue to obtain a new breakthrough, COFCO Great Wall, Willow shares to stabilise the basic plate, 60% of the boutique wineries to achieve revenue growth, Yantai production area has won more than 160 internationally renowned awards, ranked in the forefront of the domestic production areas. "The brand value of Yantai Wine has exceeded 86 billion yuan, ranking first in the industry for seven consecutive years.
International cooperation and exchange drew a new picture. The delegation visited Europe, with 32 activities in 8 cities and 3 countries in 9 days, docking with the world's three most authoritative wine organisations and internationally renowned wine regions, and setting off a ‘purple whirlwind’ of Chinese wine in Europe. Signed the latest co-operation agreement with OIV, and Yantai became a founding member of the International Grape and Wine City Alliance for the 100th anniversary of OIV. Yantai has been awarded ‘Global Wine Tourism Destination’ by GWTO, and has maintained close contact and deepened co-operation with internationally renowned rating agencies such as Bettendesso and Penin Guide, etc. In March, Yantai was once again awarded the title of ‘Emerging and Most Promising Wine Tourism Destination in the World’ at the first Global Wine Tourism Summit held in Uruguay. In March, Yantai was again awarded the title of ‘World's Emerging Most Potential Wine Tourism Destination’ at the first Global Wine Tourism Summit held in Uruguay, and won the qualification to host the second Global Wine Tourism Summit in 2025.
Yantai has taken a new step in branding its wine regions and launched a series of major activities in 2023, taking branding its wine regions as a key tool. At the beginning of the Chinese New Year, Yantai went to Hainan to launch the first promotion of the production area, and made a strong voice of Yantai wine at the ‘First Meeting of Chinese Wine Industry in Chinese New Year’. The 13th International Wine Expo was successfully held, and ‘Yantai - Let the World Get Microbrewed’ was on the hot search of the whole Internet, and was awarded the ‘National Most Influential Wine Brand Exhibition’. Yantai was awarded the title of ‘Outstanding Chinese Wine Region of the Year 2023’ and ‘Appellation of the Year 2023 by Bettendesso’, and its popularity and influence have been continuously improved.
The leading role of the ‘wild goose’ has achieved new breakthroughs. Focusing on building three major sub-appellations, Penglai successfully created the ‘China Coastal Wine Demonstration Zone’, and the demonstration and driving role of Qushan Valley is becoming more and more prominent. Liulin Valley accelerated the development, was named ‘China's brandy capital’, China's first collection-level winery Dinglote officially opened. Cascade Valley has taken new steps to revitalise the industry, set up a science and technology innovation centre, and formed a technology innovation alliance.
In 2024, the wine industry chain will vigorously implement the overall strategy of ‘12345’, and recreate new advantages in the development of Yantai International Wine City. ‘1’ is the integration of production and city, focusing on realising the comprehensive display of Yantai wine in the whole region; ‘2’ is the cultivation of industry, developing and expanding more than 200 wine production enterprises and more than 250 industry chain supporting enterprises; ‘2’ is the development of market main body; “3” is the development of wine production enterprises and more than 250 industry chain supporting enterprises; ‘4’ is the development of the wine industry. ‘3’ is to highlight the production area, strengthen Penglai ‘one belt and three valleys’, Huangbohai New Area Liulin Valley, Lishan Cascade Valley three key sub-production area leading role; ‘4’ is to seize the key, promote the development of Yantai wine region-wide comprehensive display; “2” is to cultivate the industry, develop and grow more than 200 wine production enterprises and more than 250 industry chain supporting enterprises ‘two big strings’. ‘4’ is to seize the key to promote the implementation of the ‘solid foundation, raise the leader, grow the industry, a strong atmosphere’ four initiatives; “5” is to co-ordinate resources, gathering "government, production, intelligence, Gold, with" five levels of resource elements to serve and protect the development of the industry.
Yantai will aim at the international and domestic markets, focusing on production areas, industries, products, three key, and strive to achieve three ‘re-improvement’, in order to promote the industry across the upgrade to build a solid foundation. The whole chain of forces, high standard planning and organisation of the 14th International Wine Expo, the 2024 International Wine Festival, the 3rd Qushan Wine Conference, the Yantai Wine Branding Ceremony and other major events, through the ‘one section, one exhibition, one meeting and one ceremony’ to sing the main theme of the development of the production area; focusing on the three priorities of the production area, industry and products, focusing on the international and domestic markets. The main theme of the development of the production area; focus on breaking through the Penglai ‘one belt, three valleys’, Huangbohai New District, Liu Lin River Valley, Lai Shan Cascade Valley, three key areas, to promote Longkou, Qixia, Haiyang and other districts and cities relying on the existing wineries to amplify the characteristics of the region, the formation of distinctive styles, blossoming of the development trend; at the same time, more organisational enterprise At the same time, more enterprises are organised to ‘go out’ to develop the market, and more than 10 exhibition tours are held throughout the year to show the good appearance of the production area with a neat and uniform image.
